WAC Lighting was honored recently by The Electrical Distributor (tED), the official publication of the National Association of Electrical Distributors, with a 2012 Best of the Best Marketing Excellence Award for its Custom Display Program in the Creative Display category.
“We are honored to receive this Best of the Best Marketing Award from tED Magazine,” said WAC Lighting President Shelley Wald. “Not all lighting distributors are the same, and therefore, one specific display program will not accommodate all showrooms. To address lighting distributors’ individual needs, we decided to take action last year and implement a custom display program.”
The WAC Lighting Distributor Display Package launched the program with an initial display order that included a wide variety of products. Distributors received a free display complete with reimbursement on the materials and labor required to build it, along with other discounts and special payment terms. Designed with a clean white background, the architectural styled displays can be customized in many ways to feature a wide range of WAC fixtures, which are just limited by customers’ imagination. Distributors receive either one 10’ display with an 8’ grid or two 5’x5’ grids with backdrops, as well as four Beauty Spot accent luminaires.
“Within a year of the introduction of the custom display program, we placed more than 50 custom displays in various dealers throughout the U.S. and Canada,” said Ms. Wald. “Due to its incredible success, we extended the Display Program to many customers this year.”
According to Rob Parsley of Lighting by Gregory, “I wanted to again express my thanks for the over-the-top job that WAC’s team performed on their display. Between the colors selected, the creative use of the boxes to show-off individual fixtures and the integration of all types of LED products, we now have a powerful sales tool. WAC has packed so much into a small area, and yet it is user-friendly and compelling.
“The display is certainly is a showstopper, and I appreciate the transformation of the WAC section of our showroom into a wall of style, good taste and functionality that will generate dollars,” continued Mr. Parsley. “Product photos don’t do the line justice.”
Best of the Best Judges Katrina Olson and Shad Thomas presented the award at a special ceremony during NAED’s 2012 AdVenture Marketing Conference on August 21, 2012.
About tED Magazine
For 43 years, tED magazine has recognized the electrical industry’s top marketing initiatives with its Best of the Best competition. WAC Lighting is one of 38 electrical distributors and suppliers honored this year in 14 categories for campaigns launching in 2011; a total of 53 marketing programs earned awards. Circulated to more than 25,000 readers throughout the electrical distribution industry, the award-winning tED magazine serves as the industry’s primary source for trends, best practices, and news happening throughout the electrical supply chain. In addition to its monthly print edition, tED produces up-to-the minute news through tedmag.com, twice-weekly e-newsletters, and its LinkedIn, Facebook, and Twitter channels.
About the NAED (National Association of Electrical Distributors)
NAED is the trade association for the $70 billion-plus electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED’s membership operates in approximately 4,400 locations internationally.
The WAC Lighting Story
WAC Lighting is a global, future forward designer and fabricator of eco friendly solid state luminaires, electronics and lighting technologies, specializing in track, recessed, under cabinet, monorail and decorative lighting. WAC luminaires are widely used for luxury residential, commercial, hospitality, institutional, retail and architectural applications.
WAC has developed a stellar reputation for upscale decorative and task lighting lines backed by an extraordinary level of service, an unprecedented shipping record, and a Five Year Product Warranty. To reflect Green energy saving strategies, social progress and community involvement, WAC uses the brand standard “Responsible Lighting” that reflects the company’s holistic approach to business, encompassing a deep commitment to responsible eco-friendly manufacturing, extensive research/development, energy saving technology, and altruism.
WAC offers a broad range of award-winning products: LED and Low/Line Voltage Track and Rail Systems; LED Low/Line Voltage Recessed Downlights; InvisiLED®, LED tape systems for indoor and outdoor applications; Artisanal Glass Pendants and Wall Sconces; Display Lighting; LEDme® Step and Wall Lights; and SMART Transformers.
Nearly 90% of WAC Lighting LED products are fabricated, to a component level, within its wholly owned zero-landfill manufacturing campus.
WAC Lighting Global Headquarters and Eastern Distribution Center is located in Port Washington, New York with Western Offices and Distribution Center in City of Industry, California. WAC may be reached at 1.800.526.2588 or by visiting www.waclighting.com.