Toshiba Corporation announced that the company will start a major initiative to launch its new lighting business in Europe and the U.S.A.. As the initial step, the company will set up a marketing base for new lighting business operations in the U.K., Germany and the United States by this summer, joining a French operation established earlier this month, to bring to market a wide range of highly energy efficient lighting products such as LED lamps. As fiscal year 2009 progresses, Toshiba plans to further expand the scope of the business and activities to include such regions/ countries as India, Russia, Brazil the Middle East and China.
Toshiba will introduce its new lighting business to Europe by exhibiting at the Milan Salone, one of the world’s premier exhibitions of furniture and interior design. Based on the theme of ‘Overture’, the company’s first ever exhibition at the Salone will bring to life Toshiba’s philosophy on light and lighting and its importance to life. Toshiba’s exhibition will run from April 22 to 27 at the Design Library, Milan.