The National Electrical Manufacturers Association (NEMA) today launched a new national advertising campaign raising awareness of the growing role America’s electrical manufacturers play in powering our grid, expanding U.S. manufacturing, and electrifying our homes and transportation systems.  

“America’s electrical manufacturers have invested nearly $200 billion since 2018 in U.S. factories, workers, and supply chains, and we are poised to invest billions more to deliver energy security, a robust American manufacturing base, and long-term economic growth,” said NEMA President and CEO Debra Phillips. “This campaign highlights the critical role the electroindustry plays in powering our economy and building the infrastructure needed for a strong and resilient future.”   

The campaign will run across digital and streaming platforms and national news outlets, emphasizing the electroindustry’s role in strengthening U.S. supply chains, supporting reindustrialization, and building the infrastructure needed to meet rising electricity demand. NEMA’s recent grid study projects U.S. electricity demand will increase 55% by 2050, with the steepest growth concentrated in the current decade.

The campaign features new advertisements coinciding with NEMA’s centennial year and the first anniversary of NEMA’s Make It American^{TM domestic content certification program}. Make It American helps manufacturers verify and demonstrate their commitments to U.S. manufacturing.

“As Washington sharpens its focus on domestic content enforcement under the Build America, Buy America (BABA) Act, Make It American stands as a trusted, rigorous pathway for demonstrating compliance and keeping federally funded infrastructure projects on track,” Phillips said.

Since its launch last year, 12 manufacturers are participating in the Make It American program, and 44 manufacturing facilities have earned certification. Program participants span wire and cable producers, distribution equipment manufacturers, drive systems companies, and building control systems integrators. Facility-level certification is open to any U.S. manufacturer, not only companies in the electrical sector.

Through Make It American, companies can certify facilities and products against NEMA-developed standards designed to support Build America, Buy America compliance and improve supply chain transparency. Certified facilities and products are listed in the public NEMA Make It American^{TM BABA Registry}.  

The program has also received recognition from the federal government. The U.S. Federal Highway Administration (FHWA) recognizes Make It American as an official industry resource to help manufacturers, contractors, and state departments of transportation navigate domestic content compliance on federal highway and transportation projects.

About Make It American^TM NEMA’s Make It American™ Certification Program identifies facilities and products that have undergone a rigorous, independent third-party supply chain evaluation to support domestic content requirements, providing certainty to customers and promoting investment in energy infrastructure made here at home.