Leviton Manufacturing Company was named Manufacturer of the Year by TED (The Electrical Distributor) Magazine and was also the distinguished recipient of four other Best of the Best Awards for the quality of its distributor marketing and support programs. Leviton received all five awards today during NAED’s (National Association of Electrical Distributors) AdVenture Marketing Conference, now being held in Chicago. The awards are presented annually by TED Magazine to recognize the best electrical marketing campaigns in the industry.
Leviton received awards in the following categories: 1) Literature/Selling Tools for its boxed demo platform; 2) Public Relations for an integrated publicity campaign on how tamper-resistant receptacles help safeguard children from electrical hazards; and 3) The Vizia +® Collection and Wireless Sensor Product Launches. The Best Overall Manufacturer Award is the event’s highest achievement award. It recognizes a single manufacturer and a single distributor who represent the ultimate overall best in marketing excellence.
“This recognition is extremely gratifying and signifies that our industry partners truly value our marketing programs,” said William Fodor, Leviton’s ED Marketing Director. “We are committed to ensuring our support materials are practical and effective. In today’s economic climate these tools are more important than ever to our distributor partners.”
Speaking on the company’s launch kits, Best of the Best Award Judge Henry Bergson said, “Leviton’s product launch kits are outstanding, easy to use, to the point, attractive and complete, with all the info needed. They are what NAED and NEMRA have been preaching about in our new product intro guidelines. I could take the materials on a sales call and sell the product and/or educate my customers on why they need this solution. Other entries came close but Leviton’s kits really nailed it.”
TED Magazine stands as the voice for North America’s top electrical distributors. Read widely by top distribution companies in the industry and their key executives, TED is known for its insightful reporting and treatment of tough industry issues that affect electrical distributors