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Industry News
2012 GE Lighting Revolution Tour Hits The Road
March 15, 2012

GE Lighting takes its energy-saving, cost-reducing lighting solutions on the road again with the 2012 GE Lighting Revolution Tour.

This tradeshow on wheels is designed to give designers, distributors, architects, contractors, facility maintenance, and utility executives a first-hand experience of GE’s latest innovations in lighting technology. This year, GE will host commercial users and officials in nearly 50 cities, showcasing new advanced-technology products and solutions in areas ranging from architectural lighting to retail and outdoor lighting.

The tour kicked off in Miami, Florida, in February and concludes in Hendersonville, North Carolina, on September 20 after stops in 57 cities across North America. End-users are invited to join the revolution or just track its progress at www.gelightingrevolutiontour.com

This year, on-board exhibits include products in-use, educational information, and innovative solutions, all focused on helping lighting customers reduce energy. A new lighting-control solutions section highlights ways to make lighting operations easier to manage by adopting a low-maintenance control format.

The latest floating, sleek and stylish 2X2 Lumination LED Edge light fixture will be shown, along with several new product lines including the GE ConstantColor CMH Integral PAR38 lamps, a replacement option that is four times more energy efficient than the halogen PAR38 lamp which will soon be eliminated. Refrigerated display case lighting, outdoor signage, indoor LED solutions, and more will be featured this year.  In addition, visitors will have direct access to onsite GE experts who will be available to analyze specific lighting application challenges and objectives.

“We are excited to spend another year on the road showcasing GE’s new and existing lighting technologies. With the new regulations taking effect, GE is setting higher efficiency standards for every platform, whether for retail customers or consumers at home,” says Jim Benson, GM of professional marketing, GE Lighting. “GE Lighting is offering this tour as a way to engage customers and educate them about the energy-saving, innovative solutions GE has to offer in this new era of lighting.”

The 2011 GE Lighting Revolution Tour reached 47 US and Canadian cities last year, hosting almost 10,000 total visitors over the course of 10 months. “We’re looking forward to another year of educating people on the most recent lighting innovations and options through this year’s tour,” Benson says.

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